To maintain and promote the tradition of “The First Smile”, on October 12^th, 2009 at Hoa Su II Restaurant, First Hotel continued organizing "The 3^rd First Smile - 2009" contest.

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 47 contestants at "The 3^rd First Smile - 2009" contest.

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Alternatively, on the occasion of Vietnam Women Day - Oct 20^th - the First Hotel Union Local also has practical social activities such as visiting & offering presents to old women at “Nursing Home for Solitary Elder People”, co-operating with Saigontourist Holding Company to promote the traditional "Saigontourist for the community" by supporting 100 meals per day for “Thu Duc Psychiatric Nursing Centre”.